Tamale Business Strategy & Ideas
Types of Tamales
Traditional Tamales:
Red Chile Pork, Green Chile Chicken, Cheese with Jalapeņo, Bean with Cheese
Gourmet Tamales:
Mole with Chicken/Pork, Sweet Tamales (Strawberry, Pineapple), Vegan/Vegetarian (Roasted Veggies, Mushroom with Spinach), Seafood Tamales (Shrimp, Crab)
Seasonal Tamales:
Offer unique flavors during holidays (e.g., Pumpkin for Fall)
Pricing Options
Item
Price
Single Tamale
$3.00
Half Dozen (6 Tamales)
$15.00
One Dozen (12 Tamales)
$25.00
Bulk Orders (24 Tamales or more)
$45.00 per 24 Tamales
Bundle Packages & Deals
Tamale Combo Plate ($8.00):
2 Tamales of choice, side of Mexican rice and beans, salsa & sour cream
Fiesta Pack ($30.00):
6 Tamales (mix & match), rice, beans, salsa, and a small dessert
Family Feast ($60.00):
12 Tamales (mix & match), large container of rice and beans, salsa, and dessert pack
Breakfast Tamale Special ($5.00):
Tamales with breakfast ingredients like eggs, cheese, and chorizo
Special Deals
Happy Hour Tamales:
$2.50 per tamale during 3 PM to 6 PM
Buy 10, Get 2 Free:
Encourage larger purchases with this deal
Weekly Special Flavor:
Rotate a unique tamale flavor every week
Customer Loyalty Card:
After purchasing 10 dozen tamales, the customer gets 1 dozen free
Delivery Options
Bulk Order Delivery:
Free delivery for orders of $50 or more within a certain radius, or small fee for smaller orders
Tamale Subscription Service:
Weekly or monthly tamale delivery (e.g., 12 tamales per week)
Corporate and Event Catering:
Custom packages for events based on guest count
Additional Items to Boost Sales
Salsas and Dips:
Small ($2.00) and large ($5.00) salsa options
Side Dishes:
Mexican rice, beans, and elote (Mexican street corn)
Desserts:
Churros, flan, or pan dulce
Beverages:
Mexican sodas, horchata, tamarindo, agua de Jamaica
Suggested Supplies and Cost Estimates
Ingredients:
Masa, meat fillings, vegetables, spices, corn husks
Cooking Supplies:
Tamale steamers, packaging materials
Miscellaneous:
Loyalty cards, sample cups, napkins, takeaway bags
Estimated Startup Cost:
$300 - $600, adjust based on expected volume
Marketing Strategies
Social Media Promotions:
Regular posts, behind-the-scenes tamale-making
Local Partnerships:
Partner with local businesses for cross-promotion
Customer Testimonials:
Encourage happy customers to leave reviews
Samples for New Customers:
Offer small tamale samples to attract new customers
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